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This is not your ordinary Korean inspired rub, this is the real deal!


Gochujang is a fundamental ingredient in traditional Korean cuisine. It's slightly spicy, funky, salty, and all kinds of savoury, with an underlying sweetness from fermented soya bean.


We wanted to encapsulate these amazing flavour profiles and deliver a rub that is as close to a traditional Gochujang paste as possible, but in rub form.


We use traditional Gochugaru (Korean red chilli), Meju Garu (fermented soya bean), and red miso as the base, a combination of flavours that deliver not only on the palate but also visually.

Our take on this Korean classic is a real taste-bud tantaliser. It's thick, rich, slightly sweet, and has umami in abundance.


And if you're wondering... Yes, with a little warm water and a touch of rice wine, this can be ground in a pestle mortar to make the original gochujang paste.


Gochujang is such a versatile ingredient, that it can be used with almost any protein, any veggie, or added to just about anything for an intense and rich Korean flavour or spice kick.